9010 on display: Milano Design Week

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With great pleasure, we will be enlighting the Holcim Italia SpA stand at this edition of #MilanoDesignWeek!

Are you ready to see closely our Made in Italy design?

"Urban Matter(s)".

From June 6th to 12th June 2022, inside SuperstudioPiù - Via Tortona 27, Milan, we will be showcasing our products made in BETALY® in the exposition "Urban Matter(s)", by Materially. Materially helps companies in the development and promotion of sustainable innovation starting from materials. By operating with a design-oriented approach, their goal is to innovate and change our lifestyle.


BETALY®, the exclusive 9010 material that perfectly reflects Materially's ethic thanks to its artisanal production, is made with Ductal®, by Holcim SpA, offers significant advantages in terms of durability, aesthetics and creative freedom.

The date is in Milan, from June 6th to 12th 2022, inside SuperstudioPiù - Via Tortona 27, where you will meet:

what if innovation was made by subtracting?