9010 at Euroluce, discover the project!

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We look forward to seeing you from April 8-13, 2025, Hall 6 Stand B22!

To fill the anticipation, read on to find out a preview of 9010novantadieci's Stand designed by architect Sarah Sugaroni.

“When collaborating with a company that lives and proliferates by combining seemingly cotradictory skills such as craftsmanship and technology in its every approach, the design of the booth for displaying its products can only reflect this duality.”

For this edition of the Salone dell'Illuminazione, architect Sarah Sugaroni has fully captured the duality of 9010novantadieci.

Crossed then a first reception strip, the exhibition space is divided into two macro-areas corresponding to the interior and exterior living, each clearly identifiable by the chromaticism and nature of the materials respectively used.

The INdoor setting has light tones, wallpaper, and smooth surfaces like rooms in a home, also housing the reception area and private sitting room; lighting is present but discreet, highly engineered, starring but also highlighting domestic spaces.

OUTdoor the colours come to life, they are the warm and soft colors of vegetation and open spaces, the architectural lines are less regular and more elusive, and the light fixtures trace the tones and become an integral and characterizing part of it.

An exhibition space that is not just a booth but a true visual and immersive experience in all possible fields of application of 9010novantadieci's products.